Data-Driven Design Thinking for Milk/Food Innovation

Learn how to win a share of consumer hearts and wallets by experimenting with any and all variables on your quest for the best idea to create a product that deliver an experience driven by emotional values while also competing on functional features.

What is your design approach to milk/food innovation? Do you still use the ‘one size fits all’ traditional approach to inform the process to get your design perfect the first time and do you give any thought at all to ‘what good looks like’ when thinking through the process? If your goal is to advance your career and acquire the knowledge, mindset and skills required to create sustainable solutions, products or services that are desirable for the user and can help you win a share of their hearts and wallets, this high-impact, 3-day course is for you. Data-driven design thinking is a human or customer-centred approach that relies on data and evidence to amplify the creation of a custom-made solution to suit the user. It is all about making design decisions based on user feedback.

This course will introduce you to the application of design thinking to the process of milk innovation. It is an industry-backed training solution to empower the attendees with new skills and knowledge on how to use data in critical junctures of the design thinking process to improve analytical rigour in intelligence and to reinforce the innovation journey. You need to attend the 3 days to complete the course.

The course is suitable for anyone who wants to become a more creative problem solver in the milk/food industry, whether involved in identifying business opportunities, finding market needs, or designing products and services.

Designed to boost your creativity and visualisation skills, the IODY’s Data-driven design thinking for milk/food innovation course will offer you the opportunities to experiment, create, and prototype models for the design of effective business solutions and provide you with a comprehensive knowledge of the following topics:

• An introduction to design thinking
• Basic tools for design thinking
• Know your milk and milk products.
• Problem definition with design thinking tools.
• Identifying needs through observation and interviews
• Designing milk/food products for emotional connection, sustainability, and value.
• Design experimentation & prototyping
• Collecting the right data for your design process.
• Rapid testing of milk/food products (texture, shelf-life, and overall quality).
• Sensory design/evaluation of milk/food products (flavour).
• Customer feedback analysis
• Milk/food storytelling with data.
• Yield loss reduction/monitoring in milk factory processing.
• Storytelling & claims in milk/food marketing – The seven sins of greenwashing.

• Learn the principles and processes of design thinking from milk industry experts who have been there and done it to expand your knowledge and stay ahead of the game
• Learn how to engage with real consumers, gather feedback and use the insights to modify the design to remove discrepancies and establish a fit between the problem space and the proposed design solution.
• Deep dive into exploratory data analysis and create graphs that will help you gain a deeper understanding of customer needs and pain points to make sense of your design.
• Understand the motivation behind reducing environmental impacts in milk processing at the factory level when innovating on a product that create sustainable values for customers and the organisation.
• Learn how to expand your sphere of influence and become a member of the Institute of Dairy to connect with peers.
• When you complete the course, you will be able to apply enhanced technical skills and work with pride to invent the future. The milk industry is booming, and the right jobs are waiting.

There is no prerequisite for this course.

Course Admissions Requirements

There are no admission requirements for this course, but we expect learners to have good basic literacy and numeracy skills.

Please note that if there are more applications for this course than places available, applicants will be ranked by date of application.

Earn a Certificate of Completion from The Institute of Dairy

100% attendance qualifies you for a certificate of completion from The Institute of Dairy to recognise your participation.

Institute of Dairy reserves the right to cancel an upcoming training without further notice. All registrations will be refunded in full.
Cancellations will be refunded in full up to 14 days from date of registration. After this, no refunds will be given. However, a voucher, valid for one year, that is worth the equivalent of the original training may be issued to the participant in the extreme case that he can no longer participate in the training that he had initially registered for due to unforeseen circumstances.